Why do you recommend that a client or organization produce a publication?
- Is it to win awards?
- Is it to provide something of beauty?
- Is it to impress stakeholders?
The purpose of a publication is to deliver a key message to a target public to solve a specific problem.
Your client may be pleased if the publication impresses stakeholders or wins awards, but if it doesn’t communicate the key message to the target public and solve the problem, has it benefited the public relations campaign? Has it really helped the client? Not unless impressing stakeholders or winning awards was the goal of the campaign and solves the problem for the client.
That means that all design and production decisions must be based on three elements:
- The Problem
- The Target Public
- The Key Message
There are many graphic design and publication books on the market, but none of them approach design from the perspective of basing design decisions on these three elements, except Strategic Publications: Designing for Target Publics.
If you really want to produce publications that contribute to campaign goals and solve problems, you need to read and study
Strategic Publications: Designing for Target Publics
before you design another publication.
This is the only design book written specifically for the Public Relations practice. In testimony of that statement, Strategic Publications has been adopted by many of the nation’s largest public relations programs in universities. Including:
Ball State University
Florida International University
Kent State University
Missouri State University
SUNY
University of Akron
University of Miami
University of North Carolina – Charlotte
University of Oklahoma
And many others.
To stay competitive, with recent graduates from these universities, you too need to base design decisions on target publics’ characteristics. In fact, by reading and using Strategic Publications, you will quickly be regarded as the expert on publications for your organization.
Strategic Publications: Designing for Target Publics will provide you that expertise. It includes:
- An entire chapter on public’s characteristics,
- Research questions that consider those characteristics to guide decisions,
- Examples of public relations publications that do it right,
- Directions for conducting pre-tests to determine effectiveness of designs,
In addition it includes chapters on each of the major publications that public relations practitioners produce most:
- Chapter 3 – Logotypes and logos
- Chapter 4 – Letterheads
- Chapter 5 – Flyers, posters and advertisements
- Chapter 6 – Newsletters and newspapers
- Chapter 7 – Brochures and pamphlets
- Chapter 8 – Booklets
- Chapter 9 – Magazines
- Chapter 10 – Annual Reports
This 295 page book is printed in full color with loads of pages from public relations publications and many illustrations by the author. It is printed on 150 gsp, acid-free paper and is Smythe sewn to withhold the frequent use that you’ll certainly give it. With its 11-page glossary, 8-page index, and through research, it will provide The Reference for all your questions about publication design.
It is the first book to blend public relations, graphic design and visual communication theory and research into a readable, well-organized authority presentation. If you are responsible for publications for your organization, you will have the most up-to-date and through information available in this one book.
According to Frank Wylie’s review of the first edition in Public Relations Review, it “should become part of the library of [public relations] practitioners, educators and students.”
This quality, authoritative book is only $79.95 for the paper back version, and you get free shipping within the continental United States.
Plus, your satisfaction is guaranteed.
If you are not completely satisfied, just return it and we will cheerfully return your money.
- How can you more inexpensively enhance your reputation as an expert?
- A one-hour class will cost you more, and you will still have to purchase a book.
-
Or you can take years to accumulate the wealth of knowledge included in
Strategic Publications on your own.
How much is that time worth to you?
Owning and using
provides the cheapest and quickest way for you to establish expertise for this vital public relations tactic.
So Start Enhancing Your Reputation as The Expert on Publications in Your Organization.
Order Now! You’ll have your copy in a matter of days.
