If you want to easily access any of the pages on this site, you can link to the page by clicking on the topic of your choice. For your convenience, pages are organized by the navigation topics, starting with the top navigation and then moving down the left navigation.
Free templates: This page links to pages that provide free instruction on developing graphic designs. They provide graphic design layout guidelines and graphic design layout lessons, as well as free graphic design patterns and templates.
Free annual report templates: This free annual report templates page links to a page to download pdf templates containing 2 executive letters, 2 outside pages and 2 financial pages.
Free booklet templates: Free booklet templates enable you to produce your own booklets using the link on this page. Includes title and copyright pages, tables of contents pages, and inside facing pages.
Free brochure and pamphlet templates: Free brochure and pamphlet templates enable you to make free brochures using InDesignCS2. You can also use the templates and Template CD for creating a free pamphlet. A free pdf version of all the brochure templates can be linked from this page.
Free business cards templates: Free businesss card templates links to designs in pdf format that can be downloaded and printed.
Free flyer and poster templates: Free flyer templates enable you to design your own flyers and posters by using the templates. This page links to a downloadable pdf document with printable flyers.
Free letterhead templates: Free letterhead templates enable you to design your own letterheads using templates as a guide. This page provides links to a pdf document containing traditional and modern basic designs and six sample letterheads.
Free logo templates:Free logo design templates enable you to get free logo ideas by viewing templates linked to this page.
Free magazine templates: Free magazine cover templates enable you to design your own magazine covers and pages. The templates include text-only, poster-look and combination covers, department pages, feature pages that cross the gutter and two features that open on facing pages.
Free newsletter templates: Free newsletter templates enable you to design your own newsletters. The templates include formal and informal balance, upper half and upper corner prominence, and quadriant and horizontal distribution. Free Newsletter Templates also link to a free pdf downladable and printable document.
Design of Strategic Publications: This page answers the question “What goes into book design?” for a design book. Strategic Publications: Designing for Target Publics was designed to illustrate creative book designs as well as to provide effective graphic design instruction for graphic design courses at university levels. Design decisions for the book are provided.
Strategic Publications Reviews: This page links to a review of Strategic Publications by Robert S. Pritchard of Ball State University. Two sample reveiws are also linked.
Strategic Publications Testimonials: This page provides testimonials from people using Strategic Publications: Designing for Target Publics.
Strategic Publications Student Projects: This page outlines five projects recommended for educators using Strategic Publications: Designing for Target Publics. It also links to grading sheets, objectives, and the instructor’s manual.
Strategic Publications Chapters: This page links to pages with descriptions of contents for each chapter of Strategic Publications: Designing for Target Publics.
Chapter 1: Introduction Chapter 1 of Strategic Publications: Designing for Target Publics is divided into the following two sections.Section 1: Strategic Publications Compared to Other Publications and Section 2: Graphic Design. This page provides the table of contents for chapter 1.
Chapter 2: Segmenting Publics Publics includes Target Publics Versus Mass Audiences, The Segmentation Process, Characteristics by Age, Generations, Life Stages, Social Classes, Education, Gender, National Origin. This page provides the table of contents for chapter 2.
Chapter 3: Logotypes Chapter 3 is divided into the following three parts. Scenario for Assigned Logotype, Designing Logotypes, Graphic Design: Typography. The table of contents for chapter 3 is also provided.
Chapter 4:Letterheads Chapter 4 is divided into three parts: Scenario for Assigned Letterhead, Designing Letterheads, and Graphic Design: Text, Lines, Typographical Items, Drawn Art & Paper. This page also provides the table of contents for chapter 4.
Chapter 5: Flyers, Posters & Ads Chapter 5 is divided into three parts: Scenario for Assigned Poster, Designing Flat Publications, Graphic Design: Emphasis Techniques and Color. This page also provides the table of contents for chapter 5.
Chapter 6: Newsletters & Newspapers Chapter 6 is divided into three parts: Scenario for Assigned Newsletter, Designing Newsletters, Graphic Design: Layout Models, Typesetting Modes, Heads & Photographs. This page also provides the table of contents for chapter 6.
Chapter 7: Brochure & Pamphlets Chapter 7 is divided into three parts: Scenario for Assigned Folder, Designing Folders, Graphic Design: Visual Readability, Design Elements, Special Typesetting Modes & Infographics. This page also provides the table of contents for chapter 7.
Chapter 8: Booklets Chapter 8 is divided into three parts: Scenario for Assigned Booklet, Designing Booklets, Production: Ink, Printing & Bindings. This page also provides the table of contents for chapter 8.
Chapter 9: Magazines Chapter 9 is divided into three parts: Scenario for Assigned Magazine, Designing Magazines, Graphic Design: Covers & Pages. This page also provides the table of contents for chapter 9.
Chapter 10: Annual Reports Chapter 10 is divided into three parts: Scenario for Assigned Annual Report, Designing Annual Reports, Production: Working with Vendors, and Publication Schedules. This page also provides the table of contents for chapter 10.
Instructor’s manual:This instructor’s manual includes links to: Publications Grading Sheets, Student Projects, Pre-tests, Student Presentations, Objectives, Lecture Presentations, Sample syllabi, Teaching tips, Desktop Publishing Lessons E-book and a test bank.
Lecture presentations: This page links to pdf lecture presentations on Designing Bound Booklets , Brochures and Pamphlets , Flyers, Posters and Advertisements, Logotypes and Letterheads, Newsletters and Newspapers.
Objectives: This page provide an explanation for student projects and links to objectives for each project listed 5 projects: Logos and letterhead, Flyers, posters and print advertisements, Newspapers and newsletters, Brochures and pamphlets, Annual report booklets.
Pre-tests: This page links to five pre-tests used in the five Strategic Publications students projects. The pretests are listed below:
Comparative Visual Content Analysis:This pretest provides an example of how statistics can be used in graphic design to compare a publication against others targeted at the same audience. It provides instruction on conducting a comparative visual content analysis and links to a table for recording results.
Focus groups: Focus group research requires ten basic steps covered on this page. The page also links to a Focus Group Grading Sheet for educators.
Questionnaire pre-test: Questionnaires Survey research requires the development of questionnaires. Questionnaire development and administration uses ten basic steps provided on this page. The page also links to a Questionnaire Grading Sheet for educators.
Ranking options: Ranking options is a pre-test to acquire public feedback in order to base design decisions on public preferences. It uses seven basic steps provided on this page that also links to a Rankings Options Reporting Form.
Visual Magnetism Index: This page provides a definition of emphasis and a test to determine the emphasis of ability of different items on a page. It links to information about the test and a table for recording test results.
Syllabi and Additional Information: Syllabi and additional information links to three types of syllabi, a syllabi signature sheet, and a lab computer work log.
Syllabus Management: A syllabus is a contract between the instructor and students in the class and should include policies, grading criteria, and a detailed course outline. This page provides recommended uses for assuring that students read and understand this contract.
Lab Only Syllabus: This syllabus is for small classes that can fit within your school’s computer lab, and for which all classes are scheduled in the lab. This syllabus covers two sections of the course with each meeting two days per week for an hour and 50 minutes. It includes information on readiness assessment tests,research questions, pre-tests, group evaluations and group presentations.
Lecture With Support Lab Syllabus:This syllabus is for medium-sized classes that are too large to fit in your school’s computer lab and for which little lab support is available. Lab support is optional for students, who meet in a regular classroom. This syllabus covers two sections with each meeting two days per week for an hour and fifteen minutes. It includes group evaluations, group presentations, format of group presentations, and publication presentations.
Lecture With Assigned Lab: This syllabus is for large classes that meet for a once per week lecture and then break out students into small lab sections that meet twice per week in labs manned by graduate students or adjunct teachers. The lecture meets in a lecture hall, and the labs meet in computer labs. Besides that downloadable syllabus, additional information includes: Job Description for Assistants, Grading Publications, and Publications Grading Sheets.
Job Descriptions for Assistants: These job descriptions speak directly to assistants. They outline duties, procedures and expectations.
Lab Assistants job description:
Teaching Assistants job description:
Test Bank: To assist instructors with testing, a test bank is composed of at least 20 multiple choice items for each chapter. The exam numbers correspond to the chapter numbers. The exams link to this page wich is password protected as are the individual exam pages.
Teaching Tips: Teaching tips are provided through several documents on this site. Teaching tips and aids linked to this page include: Recording Attendance in Labs, Syllabus Management, Teaching Strategic Publications and Team Produced Annual Reports.
Team Produced Annual Reports:This page provides a rationale and the types of projects that should be team produced. This page also discusses requirements for good team produced projects.
Publications Strategy: Public Relations practitioners must consider key messages and target publics in their designs. A new publications design book covers design principles within such a strategic context. It’s especially useful in its coverage of audience analysis, enabling practitioners to determine what interests and motivates target publics and then to translate that analysis to publication designs.
Student Presentations Outline: This brief page provides an outline to organize student presentations.
Teaching Strategic Publications: This page describes the team problem solving scenarios and mental stimulators that form the basis of the pedagogy for Strategic Publications: Designing for Target Publics. It also provides answers to the questions “Why do research?” and “Why do a pretest?”
Design Instructions: This page on design instruction links to 11 other pages that offer instruction for designing professional publications from logos to annual reports.
Color Mixing Wheel: The color wheel enhances use of color by helping to visualize the relationship between primary, complementary and intermediate colors.
Creative Design Process: Creative Design Process includes selecting pattern options, selecting art options, selecting typography options, selecting test options, and designing thumbnails.
Designing Annual Reports: Designing annual reports includes four major steps: determining the theme, selecting art to reinforce the theme, selecting typography to reinforce the theme, and selecting production items.
Designing Booklets: Designing booklets includes two major steps – making format decisions and making formula decisions. This page provides instructions for company booklet designs and custom booklet design and printing.
Designing Brochures and Pamphlets: Designing brochures and pamphlets includes making format decisions, selecting panel options, selecting margin and gutter options, and determining and prioritizing content.
Designing Business Cards: Designing business cards includes including the proper content and designing for the standard size. Business cards, logos and letterheads represent identity symbols and should be designed to brand the business.
Designing Flyers and Posters: Designing flyers and posters include four major steps: determining the format, deciding on text, selecting typography – font, style and size, and selecting art. This information also applies to signs and print advertisements.
Designing Letterheads: Designing letterheads for the business or a particular executive or department includes four major steps: selecting content, text and art, making font decisions, selecting typographical items, and selecting layouts.
Designing Logos: Designing logos include four major steps: selecting characters and symbols, selecting the font, altering font’s size, style, and case, arranging text into patterns, adding art and typographical items.
Designing Magazines:Designing magazines for businesses and associations include seven major steps covered on this page.
Designing Newsletters: Designing newsletters for marketing and other communication purposes and completing newspaper designs and layouts require four major steps covered on this page.
Fonts Emotional Connotations: Emotional effects and connotative meanings for 33 fonts are listed on this page.
Strategic Publications: Strategic market implementation for small business should include publications because they provide an economical, effective and targeted marketing tool. New e-book, templates and desktop lessons make effective publications feasible.
Super New Business Concepts: Super new business concepts include saving start-up resources by business owners designing their own logos, business cards, letterheads and publications. New e-book, templates and desktop lessons make it feasible.
Research Studies: Research studies relating to publication design answer ten questions and provide practical significance to the study of professional publication design and layout.
Strategic Publications Research How research studies help strategic managers and communicators build their departments and their prestige within their organizations.