The second edition is a considerable step forward even from the excellent first edition. The expanded graphics to support main points and provide examples are a welcome addition.
Alan Freitag, Assistant Professor, University of North Carolina – Charlotte
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Organized very logically; variety of publications covered is comprehensive. The book is well-written. Good content and design, quality production.
The author combines the need for key messages and visual appeal, which is mandatory for all designers of public relations documents. The book provides a one-stop place for information needed regarding public relations design.
Linda P. Morton does a wonderful job at providing the information that students need to learn in a way that is interesting, visually appealing and exciting. This is definitely a textbook that public relations practitioners will keep and use throughout their career.
Tricia M. Farwell, Assistant Professor of Advertising and Public Relations, Department of Communication and Theater, Morehead State University.
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Comprehensive coverage of all areas of design; organized well; clear and easily read; examples are good; great content and lots of good discussion of design concepts.
Kathy Menzie, Assistant Professor, Mass Media Dept., Washburn University.
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Very well structured and organized which makes for exceptional ease of use. Easy to read and understand. Written in a direct and informative style. Relevant and up to date content. Good and user friendly design. What I like best about this book is it’s no nonsense style, its layout and its relevant content.
Maria Hopwood, Bond University.
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Well organized and covers all potential content areas well. There is a lot of information packed into its pages. Good quality with lots of examples.
Tom Grier, Mass Communication Dept., Winona State University.
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Excellent organization; easy to read writing style. This is exactly the book that I have been seeking. The content is perfect for my publication design students.
Ruth Brown Associate Professor, Department of Communication, University of Nebraska at Kearney.
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Very good organization, great thorough information, well targeted to media students/pros, cleaver use of CMYK for cover design. Linda Morton is to be commended for her research and time in putting this book together.
Edna Bautista, Instructor, Communication Arts Department, Benedictine University.
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