You Can Do It! I Can Help! And it won’t cost you an arm and a leg.
Research studies prove that many small businesses fail in the first year, and most fail within the first five years. The major cause of business failure is lack of cash flow. Some businesses fail while making a profit, but their cash flow won’t carry them until the profit is realized.
To survive, business owners must reserve enough start-up funds to carry them through low cash-flow times. This requires that they do as much work as possible, avoiding expensive outsourcing.
But, doesn’t a new business needs marketing? YES, but you can learn to successfully market your business and save thousands over hiring marketing firms.
Strategic publications provide an important marketing activity. A business needs logos, business cards and letterhead to establish business identity and to start the branding process. Brochures, flyers and other publications provide important marketing tools that can often accomplish the same marketing goals as far more expensive media like videos.
Having publications designed and created by advertising, public relations or graphic design firms can eat into start-up funds, leaving you dangerously short of cash. Producing ineffective publications waste resources. But you can learn to produce effective publications.
I can teach you to design strategic publications that will effectively deliver your key message to your target market, meeting your marketing goals. To borrow a phrase from another company that encourages people to “do-it-yourself,”
Of course, when you’re climbing that learning curve, you have to invest more time than you will later. Once you’ve learned the basics, your learning curve won’t be so steep. You’ll be able to complete publications faster and easier. And then you get the real payoff:
- Little time, little money, big results.
- You won’t be at the mercy of graphic designers who often are more concerned with satisfying their own sense or art and aesthetics than designing publications that effectively appeal to your customers and publics.
- You’ll know about your publics because I provide you with a process of determining their characteristics in chapter 2.
- You’ll learn gradually because I start in chapter 1 assuming that you know nothing and provide instruction to incrementally build on your knowledge and skills.
- You’ll have the best research on publication design because I based my products on what research proves to work rather than on individual artistic approaches.
- You’ll learn how to simply pretest your publications before spending your hard-earned money to have them printed because I provide seven pretests with instructions on how, why and when to use them.
- You’ll have loads of samples to learn from. Many are from professionally produced strategic publications. Some are from my former students. Many more I produced to illustrate points. My former students frequently said that they found my illustrations more helpful than the professionally produced publications, even though I discuss what is exemplary about each of those professional publications.
- And you’ll see those publications in their original colors because I produced Strategic Publications to portray the publications as near as possible to the originals.
Strategic Publications: Designing for Target Publics:
The traditional version of this book sells for $79.95, and hundreds are sold every semester to university bookstores. With 295 information-packed pages, it’s worth every penny. But you can get an electronic version for much less and download it immediately.
You get all ten information rich chapters. Each one is packed with enough information to stand alone as an e-book. Together they provide a collection of the most recent studies, simple to follow step-by-step directions, and key principles you need to start producing publications. Plus for a limited time, you get two bonuses to help with your publications.
E-book of Desktop Lessons
Even with the InDesign CS2 templates, you need some basic skills in InDesign to
adapt the templates for your business. The desktop lessons provided on this site will walk you through what you need to know. However, you may find it more convenient to work offline, to have the lessons printed and setting beside you as you work on adapting the templates.
With the E-book of Desktop Lessons, you get all nine lessons together. You can print them out, study them, or just use them as a reference.
The E-book of Desktop Lessons normally sells for $9.95. Plus, I’ll provide you with a link where you can download InDesign CS2 FREE for 30 days.
You get the Strategic Publications E-book,
and the E-book of Desktop Lessons,
all for the low price of $49.95,
and you can pay with PayPal or a credit card.
And I absolutely guarantee my book.
Buy it. Read it. Keep it for 90 days,
and if you aren’t satisfied
with the easy to read instructions and the quality information,
I’ll give you your money back.
Ask yourself, “How much would I have to pay a graphic design or PR firm just to produce my logo?” A pretty penny! But you can get everything you need to design your own publications for a far more affordable price. Plus, you get so much more than logo instructions. You’ll also get instructions for designing:
You can learn to design all of these
publications for your business,
and I can help!
I’ve stuffed 15 full years of teaching publication design experience into Strategic Publications: Designing for Target Publics. I’ve taught low-motivated college students, who paid hundreds in tuition for my class. I can teach you, and because you’re motivated, you can learn from my book, templates and desktop lessons.
I can’t promise how long I’ll be offering the bonuses. I may wake up in the morning and eliminate them so act by midnight in order to lock yours in.
Then start designing your own logo, business cards, letterheads and more. You’ll save a bundle and have the pride and sense of accomplishment that you did it yourself. Plus you’ll have do doubt that your designer wants what is best for your business .
Because Your Designer Will Be You!
I wish you the greatest success in your business.
Linda P. Morton
P.S. Take advantage of this super new business concept. Save start-up money, take control of your business identity, assure that your publications are designed specifically for your target market and publics, order Strategic Publications: Designing for Target Publics for just $49.95 and get the $20 worth of bonuses now. I can’t guarantee how long I’ll run this special so don’t miss this opportunity.
P.P.S. You take NO risks because I do guarantee that you will be pleased with the breadth and depth of information in my book. If you’re not, just use the contact information in the red bar below, and I’ll give you your money back.
Linda P. Morton Ed.D., APR,
Author of Strategic Publications: Designing for Target Publics
Excellent organization; easy to read writing style. This is exactly the book that I have been seeking.
Ruth Brown, Kearney, Nebraska.
This book is the most comprehensive book on design
for public relations products out there.
It is the only book I know of that combines product design
with strategic public relations campaigns.
Ken Plowman, Provo, Utah
It’s really vital to think in terms of key messages and target publics in visual communication
and that’s what this book is all about.
I LOVE IT!
Richard S. Pritchard, Muncie, Indiana
A well-written and documented book that moves those
with or without prior graphics experience
through the various publications.
Don W. Stacks, Coastal Gables, Florida
Linda Morton is to be commended for her research
and time in putting this book together.
Edna Bautista, Lisle, Illinois
The second edition is a considerable step forward
even from the excellent first edition.
The expanded graphics to support main points
and provide examples are a welcome addition.
Alan Freitag, Charlotte, North Caroline
Variety of publications covered is comprehensive.
The book is well-written.
Good content and design,quality production.
Linda P. Morton does a wonderful job at providing
the information that students need to learn in a way
that is interesting, visually appealing and exciting.
Tricia M. Farwell, Moorhead, Kentucky
Research studies prove that many small businesses fail in the first year, and most fail within the first five years. The major cause of business failure is lack of cash flow. Some businesses fail while making a profit, but their cash flow won’t carry them until the profit is realized.
To survive, business owners must reserve enough start-up funds to carry them through low cash-flow times. This requires that they do as much work as possible, avoiding expensive outsourcing.
But, doesn’t a new business needs marketing? YES, but you can learn to successfully market your business and save thousands over hiring marketing firms.
Strategic publications provide an important marketing activity. A business needs logos, business cards and letterhead to establish business identity and to start the branding process. Brochures, flyers and other publications provide important marketing tools that can often accomplish the same marketing goals as far more expensive media like videos.
Having publications designed and created by advertising, public relations or graphic design firms can eat into start-up funds, leaving you dangerously short of cash. Producing ineffective publications waste resources. But you can learn to produce effective publications.
I can teach you to design strategic publications that will effectively deliver your key message to your target market, meeting your marketing goals. To borrow a phrase from another company that encourages people to “do-it-yourself,”
“You can do it! I can help.”
And it takes less time than you may think.
Of course, when you’re climbing that learning curve, you have to invest more time than you will later. Once you’ve learned the basics, your learning curve won’t be so steep. You’ll be able to complete publications faster and easier. And then you get the real payoff:
* Little time, little money, big results.
* You won’t be at the mercy of graphic designers who often are more concerned with satisfying their own sense or art and aesthetics than designing publications that effectively appeal to your customers and publics.
* You’ll know about your publics because I provide you with a process of determining their characteristics in chapter 2.
* You’ll learn gradually because I start in chapter 1 assuming that you know nothing and provide instruction to incrementally build on your knowledge and skills.
* You’ll have the best research on publication design because I based my products on what research proves to work rather than on individual artistic approaches.
* You’ll learn how to simply pretest your publications before spending your hard-earned money to have them printed because I provide seven pretests with instructions on how, why and when to use them.
* You’ll have loads of samples to learn from. Many are from professionally produced strategic publications. Some are from my former students. Many more I produced to illustrate points. My former students frequently said that they found my illustrations more helpful than the professionally produced publications, even though I discuss what is exemplary about each of those professional publications.
* And you’ll see those publications in their original colors because I produced Strategic Publications to portray the publications as near as possible to the originals.
Read what others are saying about
Strategic Publications: Designing for Target Publics:
* letterheads
* flyers, posters and ads
* newsletters and newspapers
* brochures and pamphlets
* booklets
* magazines, and even
* annual reports.
After you make your payment,
you will be returned to a page from where you can immediately
download the pdf E-book and the desktop publishing lessons.
The templates will be emailed to you within 24 hours
of receiving your purchase confirmation email.
* letterheads
* flyers, posters and ads
* newsletters and newspapers
* brochures and pamphlets
* booklets
* magazines, and even
* annual reports.
After you make your payment,
you will be returned to a page from where you can immediately
download the pdf E-book and the desktop publishing lessons.
The templates will be emailed to you within 24 hours
of receiving your purchase confirmation email.
Copyright: Super New Business Concepts